Digital Marketing At The
Speed Of Your Business.

We help brands bridge the gap between their marketing
and sales teams with disruptive storytelling through
dynamic digital solutions.

#492 | INC. 5000 America's Fastest-Growing Companies

Our agency ranked #472 on INC
5000's fastest growing companies.

#492 | INC. 5000 America's Fastest-Growing Companies

Our agency ranked #472 on INC
5000's fastest growing companies.

Our Mission

At Optivate, we specialize in developing, designing, and
executing hyper local 360° retail digital promotions
all under one roof.

Services + Products

Why Optivate? We have positioned ourselves as an industry leader when it comes to 360-digital retail promotions, design, sweepstakes, shopper marketing, and other consumer engagement tactics for the CPG category.
Cannabis Marketing | Optivate Agency

Cannabis Marketing

Programmatic Cannabis Networks

Print

Paid Media

OOH, DOOH, Wild Postings

Direct Mail

Regional Publishers

Digital Promotion | Optivate Agency

Digital Promotion

Microsites

AR / VR

Gamification

Basic Form Fills

Data Capture

Digital Shopper Marketing | Optivate Agency

Digital Shopper Marketing

Conquest your competitor's brick and mortar locations

Digitally map festivals or sporting events

Measure foot traffic attribution

Influencer Marketing | Optivate Agency

Influencer Marketing

Celebrity marketing

Celebrity gifting

Athlete influencers

Entertainment influencers

Foodie/Celebrity Chef Infuencers

OOH / DOOH | Optivate Agency

OOH / DOOH

Professional content capture and videography

All production and printing needs executed by best-in-class teams

Large format, street level, digital, transit, airport, mobile

All plans are custom tailored

Paid Media | Optivate Agency

Paid Media

Facebook

Instagram

TikTok

Pinterest

twitter

Google Display Network

Pandora

Spotify

POS | Optivate Agency

POS

POS design

POS printing

POS drop shipping

Programmatic Advertising | Optivate Agency

Programmatic Advertising

CTV / OTT

Native

Display

Device ID

Video

Email

Sweepstakes Fulfillment | Optivate Agency

Sweepstakes Fulfillment

Legal Compliance & Administration

1099 Generation

State Pre-Approval & Bonding

Eligibility & Travel Waivers

Winner Administration

Our Mission

At Optivate, we specialize in developing, designing, and
executing hyper local 360° retail digital promotions
all under one roof.

Services + Products

Why Optivate? We have positioned ourselves as an industry leader when it comes to 360-digital retail promotions, design, sweepstakes, shopper marketing, and other consumer engagement tactics for the CPG category.
Cannabis Marketing | Optivate Agency

Cannabis Marketing

Programmatic Cannabis Networks

Print

Paid Media

OOH, DOOH, Wild Postings

Direct Mail

Regional Publishers

Digital Promotion | Optivate Agency

Digital Promotion

Microsites

AR / VR

Gamification

Basic Form Fills

Data Capture

Digital Shopper Marketing | Optivate Agency

Digital Shopper Marketing

Conquest your competitor's brick and mortar locations

Digitally map festivals or sporting events

Measure foot traffic attribution

Influencer Marketing | Optivate Agency

Influencer Marketing

Celebrity marketing

Celebrity gifting

Athlete influencers

Entertainment influencers

Foodie/Celebrity Chef Infuencers

OOH / DOOH | Optivate Agency

OOH / DOOH

Professional content capture and videography

All production and printing needs executed by best-in-class teams

Large format, street level, digital, transit, airport, mobile

All plans are custom tailored

Paid Media | Optivate Agency

Paid Media

Facebook

Instagram

TikTok

Pinterest

twitter

Google Display Network

Pandora

Spotify

POS | Optivate Agency

POS

POS design

POS printing

POS drop shipping

Programmatic Advertising | Optivate Agency

Programmatic Advertising

CTV / OTT

Native

Display

Device ID

Video

Email

Sweepstakes Fulfillment | Optivate Agency

Sweepstakes Fulfillment

Legal Compliance & Administration

1099 Generation

State Pre-Approval & Bonding

Eligibility & Travel Waivers

Winner Administration

Discover our full range of mastery
with our capabilities deck.


View Now

Our Leadership

Danny Hudgins | Optivate Agency
Danny Hudgins
President & Founder
Sharon Aldridge | Optivate Agency
Sharon Aldridge
Director of Operations

Case Studies

Client: Craft Beer company (Brand X), sold nationally

Goal: Increase product lift and retail visibility throughout Retailer Y’s 134 chain retail locations.

Strategy: Through an omnichannel approach, Optivate developed, designed, and executed a variety of digital tactics.

+62.4%


In one month’s time, Brand X saw a 62.4% increase in 12-pack product movement.

+27.0%


39,000 of 141,000 customers in the targeted campaign were retained and became recurring shoppers.

Client: Irish Whiskey brand (Brand X), sold nationally

Goal: Secure retailer support in a densely populated city in the U.S.

Strategy: Optivate developed, designed and executed a program that was rich in digital tactics that provided value for the brand and was attractive for the participating retailers.

+32k


Our Device ID programming brought in over 32,000 unique visitors to Chain Retailer Y.

+2x


Our messaging on social media scored 2x the industry standard for Click-Thru-Rates

Who We Work With

We believe in partnerships. With over 35 years of combined CPG experience and a 98% retention rate, we believe it’s more about connection than a transaction.
Beam Suntory | Optivate Agency
Constellation Brands | Optivate Agency
Copper Cane Wines | Optivate Agency
Don & Sons | Optivate Agency
Keurig Dr. Pepper | Optivate Agency
Locals Only | Optivate Agency

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