We help brands bridge the gap between their marketing and sales teams with disruptive storytelling through dynamic digital solutions.
Our agency ranked #472 on INC 5000's fastest growing companies.
Our agency ranked #472 on INC 5000's fastest growing companies.
Our Mission
At Optivate, we specialize in developing, designing, and executing hyper local 360° retail digital promotions all under one roof.
Services + Products
Why Optivate? We have positioned ourselves as an industry leader when it comes to 360-digital retail promotions, design, sweepstakes, shopper marketing, and other consumer engagement tactics for the CPG category.
Cannabis Marketing
Programmatic Cannabis Networks
Print
Paid Media
OOH, DOOH, Wild Postings
Direct Mail
Regional Publishers
Digital Promotion
Microsites
AR / VR
Gamification
Basic Form Fills
Data Capture
Digital Shopper Marketing
Conquest your competitor's brick and mortar locations
Digitally map festivals or sporting events
Measure foot traffic attribution
Influencer Marketing
Celebrity marketing
Celebrity gifting
Athlete influencers
Entertainment influencers
Foodie/Celebrity Chef Infuencers
OOH / DOOH
Professional content capture and videography
All production and printing needs executed by best-in-class teams
Large format, street level, digital, transit, airport, mobile
All plans are custom tailored
Paid Media
Facebook
Instagram
TikTok
Pinterest
twitter
Google Display Network
Pandora
Spotify
POS
POS design
POS printing
POS drop shipping
Programmatic Advertising
CTV / OTT
Native
Display
Device ID
Video
Email
Sweepstakes Fulfillment
Legal Compliance & Administration
1099 Generation
State Pre-Approval & Bonding
Eligibility & Travel Waivers
Winner Administration
Our Mission
At Optivate, we specialize in developing, designing, and executing hyper local 360° retail digital promotions all under one roof.
Services + Products
Why Optivate? We have positioned ourselves as an industry leader when it comes to 360-digital retail promotions, design, sweepstakes, shopper marketing, and other consumer engagement tactics for the CPG category.
Cannabis Marketing
Programmatic Cannabis Networks
Print
Paid Media
OOH, DOOH, Wild Postings
Direct Mail
Regional Publishers
Digital Promotion
Microsites
AR / VR
Gamification
Basic Form Fills
Data Capture
Digital Shopper Marketing
Conquest your competitor's brick and mortar locations
Digitally map festivals or sporting events
Measure foot traffic attribution
Influencer Marketing
Celebrity marketing
Celebrity gifting
Athlete influencers
Entertainment influencers
Foodie/Celebrity Chef Infuencers
OOH / DOOH
Professional content capture and videography
All production and printing needs executed by best-in-class teams
Large format, street level, digital, transit, airport, mobile
All plans are custom tailored
Paid Media
Facebook
Instagram
TikTok
Pinterest
twitter
Google Display Network
Pandora
Spotify
POS
POS design
POS printing
POS drop shipping
Programmatic Advertising
CTV / OTT
Native
Display
Device ID
Video
Email
Sweepstakes Fulfillment
Legal Compliance & Administration
1099 Generation
State Pre-Approval & Bonding
Eligibility & Travel Waivers
Winner Administration
Discover our full range of mastery with our capabilities deck.
Client: Craft Beer company (Brand X), sold nationally
Goal: Increase product lift and retail visibility throughout Retailer Y’s 134 chain retail locations.
Strategy: Through an omnichannel approach, Optivate developed, designed, and executed a variety of digital tactics.
+62.4%
In one month’s time, Brand X saw a 62.4% increase in 12-pack product movement.
+27.0%
39,000 of 141,000 customers in the targeted campaign were retained and became recurring shoppers.
Client: Irish Whiskey brand (Brand X), sold nationally
Goal: Secure retailer support in a densely populated city in the U.S.
Strategy: Optivate developed, designed and executed a program that was rich in digital tactics that provided value for the brand and was attractive for the participating retailers.
+32k
Our Device ID programming brought in over 32,000 unique visitors to Chain Retailer Y.
+2x
Our messaging on social media scored 2x the industry standard for Click-Thru-Rates
Who We Work With
We believe in partnerships. With over 35 years of combined CPG experience and a 98% retention rate, we believe it’s more about connection than a transaction.