Client: Craft Beer company (Brand X), sold nationally
Goal: Increase product lift and retail visibility throughout Retailer Y’s 134 chain retail locations.
Strategy: Through an omnichannel approach, Optivate developed, designed, and executed a variety of digital tactics.
+62.4%
In one month’s time, Brand X saw a 62.4% increase in 12-pack product movement.
+27.0%
39,000 of 141,000 customers in the targeted campaign were retained and became recurring shoppers.
Client: Irish Whiskey brand (Brand X), sold nationally
Goal: Secure retailer support in a densely populated city in the U.S.
Strategy: Optivate developed, designed and executed a program that was rich in digital tactics that provided value for the brand and was attractive for the participating retailers.
+32k
Our Device ID programming brought in over 32,000 unique visitors to Chain Retailer Y.
+2x
Our messaging on social media scored 2x the industry standard for Click-Thru-Rates
Client: Premium Water (Brand X), sold nationally
Goal: Secure planners support in a KEY chain retailer in Southern California and drive redemptions of digital coupon
Strategy: Optivate deployed marketing via a digital coupon to work with a custom microsite with location finder, brand reviews, and brand education. Point of sale was provided in participating locations.
+163%
Sales volume increased 163% year over year
130+
Case commitments from over 130+ chain retailers.
Our Clients
We believe in partnerships. With over 35 years of combined CPG experience and a 98% retention rate, we believe it’s more about connection than a transaction.
