Client: Craft Beer company (Brand X), sold nationally
Goal: Increase product lift and retail visibility throughout Retailer Y’s 134 chain retail locations.
Strategy: Through an omnichannel approach, Optivate developed, designed, and executed a variety of digital tactics.
In one month’s time, Brand X saw a 62.4% increase in 12-pack product movement.
39,000 of 141,000 customers in the targeted campaign were retained and became recurring shoppers.
Client: Irish Whiskey brand (Brand X), sold nationally
Goal: Secure retailer support in a densely populated city in the U.S.
Strategy: Optivate developed, designed and executed a program that was rich in digital tactics that provided value for the brand and was attractive for the participating retailers.
Our Device ID programming brought in over 32,000 unique visitors to Chain Retailer Y.
Our messaging on social media scored 2x the industry standard for Click-Thru-Rates
Client: Premium Water (Brand X), sold nationally
Goal: Secure planners support in a KEY chain retailer in Southern California and drive redemptions of digital coupon
Strategy: Optivate deployed marketing via a digital coupon to work with a custom microsite with location finder, brand reviews, and brand education. Point of sale was provided in participating locations.
Sales volume increased 163% year over year
Case commitments from over 130+ chain retailers.
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