SWOON case study

The Challenge

The goal was to launch a summer-themed promotion that:

• Amplified brand awareness during a key seasonal moment
• Capitalized on Swoon’s limited-edition collaboration with Rylee Arnold.
• Drove email signups across national and retail-exclusive channels
• Delivered measurable sales impact and retailer support through an engaging digital experience

Our Strategy

To celebrate Swoon’s summer LTO featuring Rylee Arnold, Optivate developed a seamless microsite designed to capture first-party data and deepen consumer engagement. The platform showcased exclusive video content of Rylee Arnold, serving as the digital hub to amplify brand anity and drive velocity. While Optivate did not develop the POS or manage digital ad placement, we collaborated closely with Swoon’s in-house digital and social teams to ensure a cohesive cross-channel experience.