unified. actionable. predictive.
Optivate Intelligence™
is our new data portal that transforms promotions into a continuously
learning performance engine - delivering insights at the project,
business unit, channel, and customer level.
What customers
can now see
- Gamification
- Standard & Custom Microsites
- Rebates
- Digital Coupons
- Sweepstakes
- 1st party data capture
- SKU-level purchase insights
- Cross-brand/category purchasing trends
- Retailer and regional buying patterns
- Can be integrated into sweepstakes as an optional receipt upload for bonus entries
Using aggregated census mapping:
- Age distribution
- Income bands
- Education level
- Urbanicity
- Households with kids
No individual demographic data is collected.
- Campaign visits
- Event tracking
- Submissions
- Conversion rate
- QR scans (total & unique)
- Referrer traffic sources
- Total ZIP codes reached
- Top DMAs & states
- ZIP-level conversion heat mapping
- Top ZIPs by conversion rate
- Which prize types convert best
- Performance by platform (games vs microsites)
- Category lift by region
- Submission rates by reward structure
Prizing is now structured into:
- 10 Primary Categories
- Multiple Subcategories
moves promotions from isolated activations to a measurable, scalable
performance ecosystem.
The more you run,
the smarter it gets.
